The Apple Watch is the best smartwatch on the market for many, offering a high-quality smartwatch experience, but it’s not cheap—starting at $399/£399 for the Apple Watch Series 10. However, you don’t have to pay full price for an Apple Watch. Right now resellers are offering some fantastic deals on the Apple Watch.
The deals are likely to get even better as resellers look to clear out stock of older watch models that Apple has stopped selling since introducing the latest models at its September iPhone event. If it doesn’t have to be the latest Apple Watch, you could see some good savings by plumping for the Series 9 or another discontinued model. Another way to save money is to find a deal that bundles an Apple Watch with another device.
In this article, we share the best Apple Watch deals you can get right now so you don’t have to pay full price. But if you’re trying to choose the right Apple Watch model for you, take a look at our Best Apple Watch buying guide.
Best Apple Watch deals
The Apple Watch Series 10 arrived in September 2024. It’s going to be a while until we start to see discounts, but when we do, you’ll find them here.
The arrival of the Series 10 marks the end of the Apple Watch Series 9, which Apple discontinued. Despite that, it is likely to remain on sale from resellers for some time–and you could take advantage of some decent discounts. The Apple Watch SE and Apple Watch Ultra 2 haven’t been updated.
U.S.
- Amazon, Apple Watch Series 9 (41mm): $299 ($100 off, was $399 – discontinued)
- Amazon, Apple Watch SE 2 (40mm): $189 ($60 off)
- Amazon, Apple Watch SE 2 (44mm): $219 ($60 off)
- Amazon, Apple Watch Ultra 2: $689 ($110 off)
U.K.
We’re seeing moderate savings across the range now: nothing spectacular, but well worth having. Note that we tend to prefer John Lewis where prices are equal because of its two-year warranties, but the company’s deals below are matched by Amazon and other retailers–see the price comparison tools below.
- Argos, Apple Watch Series 9 (41mm): £349 (£50 off, RRP was £399 but now discontinued)
- Argos, Apple Watch Series 9 (45mm): £379 (£50 off, RRP was £429 but now discontinued)
- Amazon, Apple Watch Ultra 2 (49mm, GPS + Cellular): £769 (£30 off, RRP £799)
- Amazon, Apple Watch SE (2022): £209, £10 off, RRP £219)
Use our automated price trackers below to compare prices for the most popular models across various retailers.
Best Apple Watch Series 10 deals
The Apple Watch 10 (2024 model) starts at $399/£399 for the aluminum 41mm version and $429/£429 for the 44mm model. It’s an extra $100/£100 for cellular. It costs the same as the Series 9 did.
Apple Watch Series 10, 42mm, from $399/£399
Apple Watch Series 10, 46mm, from $429/£429
Best Apple Watch Series 9 deals
The Apple Watch 9 (2023 model) has been discontinued, but you may still see a deal or two.
Apple Watch Series 9, was $399/£399
Best Apple Watch Ultra 2 deals
The Apple Watch Ultra 2 (2023 model) starts at $799/£799. It comes with cellular. The original Ultra previously sold for $799/£849, so the U.K. price is better this time.
Apple Watch Ultra 2, from $799/£799
Best Apple Watch SE (2022) deals
The Apple Watch SE (2022 model) starts at $249/£219 (was £259) for the 40mm version and $279/£249 (was £299) for the 44mm model. It’s an extra $50/£50 for cellular.
Apple Watch SE from $249/£219
Where to buy an Apple Watch
If you’re simply looking to pick up an Apple Watch regardless of price, there are plenty of stores that sell not only the latest Apple Watch Series, but older variants of the Apple Watch that aren’t available from Apple any more—some at significant savings, too.
Apple Watch buyers in the U.S. can check out the following stores:
If you’re based in the U.K., you can pick up an Apple Watch from the following retailers:
Where to buy an Apple Watch with Cellular
You’ve also got the option of picking up an Apple Watch with a cellular contract, allowing it to function as a standalone device that doesn’t need to be tethered to your phone to make calls and send texts. Amazon and other retailers sell the Apple Watch with cellular and you can usually find discounts on most models, though not as deep as the GPS versions. Here are the sales we’re tracking this month:
All of the major U.S. carriers sell the Apple Watch and offer trade-in deals:
Carriers in the UK that stock the Apple Watch include:
Best refurbished Apple Watch deals
One of the best places to look for Apple Watch deals all year round is the Apple Refurbished Store. There, you’ll find huge Apple Watch discounts, sometimes even on the latest models. These Apple Watches have been returned to Apple for various reasons, and then completely revamped for resale. One of the major benefits of buying a refurbished Watch from Apple is that it will come with a one-year warranty so Apple may fix or replace it for free should anything happen to it in that first year.
In the U.S. you can get an Apple Watch Series 9, either generation of Ultra, or the SE for less than full price. You can, for example, save $120 on a refurbished 2nd-gen Apple Watch Ultra.
In the U.K. you can save money on an Apple Watch Series 7, 8, or 9, either generation of Ultra, or the Apple Watch SE. For instance, you can save up to £100 on a refurbished Apple Watch 9.
For more information on this topic, read Should I buy a refurbished Apple Watch?
See our roundup of the best Apple Watch bands, as well as our roundup of the best stands and charging docks. Also, note that Apple has left the power adapter out of the box for the Apple Watch Series 6 and later. Read: Which plug do I need for my Apple Watch? If this is your first time buying and using an Apple Watch, we’ve also got helpful tips on how to use the Apple Watch.
